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Page Rank |
Named after the founders of Google, one of the
key elements used by Google to determine a site's relevance to a
user's search. It is a measure of the quantity and relevance of
links to a web page (not a web site). Hence there may be many
links to a given web page, but if they are from irrelevant web
pages, that destination web page will not necessarily have a high
Page Rank.
Click here for more info. |
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Platform agnostic |
Refers to code or an application that is able to run on any
platform. A platform is a made up of the operating system, and
hardware, such as the motherboard. |
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Positioning |
The process of creating an image for a product in
the minds of target customers. |
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Positioning Statement |
A concise written statement of the positioning
concept, conveying the essential features of the brand and its
niche. A plausible, memorable image-enhancing written summation
of a product's or brand's desired stature. |
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PPC |
Pay Per Click is a form of
targeted advertising on the web. You determine what keywords a
User must select on participating search engine sites in
order to see your ad. Your ad is displayed for free when they
enter these keywords. When your ad is clicked on by a User, then
you pay - usually in the region of 20c to $2. |
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Public Relations |
A planned and sustained effort to establish and
maintain goodwill and mutual understanding between an
organisation and its target publics |
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Reach |
The percentage of consumers in the advertising
target actually exposed to a particular advertisement in a
stated time period. |
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Registrar |
A Registrar is where to go and register a new
domain name. They will also let you know if a domain name is
unavailable. Once registered, the domain is "Parked" with them
until you move your site to your web hosting company. Registrars
are themselves registered by ICANN, to ensure management of
domain names is carried out properly. Two examples are
networksolutions.com &
domainsatcost.com. |
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Reverse Type |
This is reverse type. |
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RGB |
Red, Green, Blue - The standard set of colours
used for creating web colours, as opposed to
CMYK. |
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RIP Ready |
A raster image processor
or RIP is used to convert the output of a Pre-Press computer
system into a format usable by an imagesetter. Images must be in
this format "Ready" in order to go on a print press -
as opposed to Vector graphics. |
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Scalable |
A computer application or product
(hardware or software) is said to be scalable if it can continue
to function well when changed in size or volume in order to meet
a user need. Typically, the rescaling is to a larger size or
volume. For example, your database has grown 10 fold with
information, is your system sufficiently scalable to accommodate
the increased information. Also, it is the ability not only to
function well in the rescaled situation, but to actually take
full advantage of it. For example, an application program would
be scalable if it could be moved from a smaller to a larger
operating system and take full advantage of the larger operating
system in terms of performance (user response time and so forth)
and the larger number of users that could be handled.
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Server |
A computer program that provides
services to other computer programs in the same or other
computers. More commonly understood to be the computer that a
server program runs in. A web server is a specific type of
server, that serves web pages or files to a User's computer
which they request through their web browser. |
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SSL |
The Secure Sockets Layer
is a commonly-used protocol for managing the security of a
message transmission on the Internet. You can confirm a website
is using SSL, by checking the url can only be viewed if it
starts with "https://" (and not" http://"). Technically . . .
SSL uses a program layer located between the Internet's
Hypertext Transfer Protocol (HTTP) and Transport Control
Protocol (TCP) layers. It uses the public-and-private key
encryption, which also includes the use of a digital
certificate. |
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SQL |
Structured Query
Language is a standard interactive and programming language for
getting information from and updating a database. |
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System |
A system, as
referred to in this web site, is a collection of software and
hardware "elements or components" (e.g. code objects, web
server) that are organized to make your web site/application
work. |
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Technical specification document |
A document
outlining the technical requirements for the development of a
software project. It includes both software standards such as
which programming languages, and hardware standards such as
server access speed. |
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Third party endorsement |
An endorsement, or
support for your company, or product made by a third party to
you and your customer. For example John buys your Widget, he
loves it, tells Jane "this Widget is the best thing since sliced
bread"; John is providing a third party endorsement of your
product to Jane. Another example is newspaper editorials of your
product. |
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Traffic |
In the Web World
context, Traffic is the number of
visitors to a web page or web site. It refers to the number of
visitors, hits, page accesses, etc., over a given time period.
As a general term, it describes data traveling around the
Internet. |
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Top of P - T
Geek Speak |
