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Linux |
A
Unix-like operating
system that was designed to provide personal computer users with a
free or very low-cost operating system. It is comparable to traditional
and usually more expensive Unix systems. Linux has a reputation
as a very efficient and fast-performing system. |
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Logo |
Either a Symbol -
an abstract sign to represent the brand (an image), or Wordmark
- a stylized treatment of the brand name/a cute way to write
the company name. |
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Look and Feel |
The overall
impression created and maintained by the consistent
presentation of the brand through the use of web site templates
and navigation. |
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Market |
A specific sector who, as individuals or as organisations, have a need for certain products and the ability to purchase such products. |
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Marketing Plan |
The written document that sets out the strategy for implementing and controlling an organisation's marketing activities. |
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Marketing Strategy |
A strategy indicating the specific target markets
and the types of competitive advantages that are to be developed
and exploited. |
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Meta tags |
HTML coding
statements that describe some aspect of the contents of a web
page. The information that you provide in a meta tag is used by
search engines to index a page. This means that someone searching for the
kind of information the page contains will be able to find it.
There are several kinds of meta tags, but the most important for
search engine indexing are the keywords meta tag and the
description meta tag. |
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Mirror |
A Web site that has
been copied to another computer server so that the site is
available from more than one place. A mirror helps make access
faster and ensures better availability of the Web site. A mirror
site is an exact replica of the original site and is kept
updated to ensure that it reflects the content of the
original site. |
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Navigation |
Method for finding
your way around a web site by the use of an organised set of
links between pages of a web site. |
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n-tier
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An n-tier
application program is one that is distributed among three or
more separate computers in a distributed network. The most
common form of n-tier (meaning 'some number of tiers') is the
3-tier application. The first tier is user interface programming in
the user's computer, the second tier is business logic in a more centralized
computer, and needed data that is in a computer that manages a
database is the third tier. n-tier applications have the advantages that any one
tier can run on an appropriate processor or operating system
platform and can be updated independently of the other tiers.
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| Object |
Objects are the the
basic building blocks in designing a program. They are used to
create classes which share the same properties, behaviours and
actions. Each object is in turn an instance of a
particular class with the class's own methods or procedures and
data variables. An object is what actually runs in the computer.
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Object Oriented |
A programming model
where the focus is on the objects we want to manipulate and not
the logic of how to do it. In order to explain this concept more
than just a simple definition is required. |
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OOM |
Object Oriented Methodology |
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ODBC |
Open Database
Connectivity is an open standard application programming
interface for accessing a database. By using ODBC statements in
a program, you can access files in a number of different
databases, including Access, dBase, DB2, Excel, and Text. It
works by using SQL requests that will access databases without
having to know the proprietary interfaces to the databases. |
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Top of K - O
Geek Speak |
