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Actor |
Someone or something that must interact with the
System under development. |
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Advertising |
A paid form of non-personal communication about
an organisation and its products that is transmitted to a target
audience through a mass medium. |
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Affiliate program |
An affiliate
program is where a group of "affiliate" web sites get paid a
commission to deliver customers to one web site - the initiator
of the program, or "affiliate program provider". When/if these
customers then purchase a good or service from the affiliate
program provider, the relevant affiiliate web site gets paid a
commission on the sale. Basically the web sites are the internet
version of commission only salesmen. |
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Alt
tag |
HTML coding
statements that describe images on a web
page. The information that you provide in an alt tag is used by
search engines to index a page. This enables someone who is searching for the
kind of information the page contains to find it.
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Bleed |
Printed
colors which run all the way to the edge of a sheet are referred
to as bleeds. Some printers charge extra for bleeds since they
require the printed image to actually be slightly larger than
the final trim size (thereby using more paper). |
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Blog |
Short for
weblog, is a personal
journal, written by a blogger,
that is frequently updated and
intended for general public
consumption. The essential
characteristics of the blog are
its journal form, typically a
new entry each day, and its
informal style. |
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Brand |
An image created using
text, such as tag lines, and graphics, such as logos. It
identifies one seller's goods or services as distinct from those
of other sellers. |
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Brand Awareness |
The consumer's ability to identify a
manufacturer's or retailer's brand in sufficient detail to
distinguish it from other brands. |
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Branding |
The process of developing a Brand and Brand
identity. |
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Brand Equity |
The marketing and financial value associated with a brand's
strength in a market. |
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Brand Identity |
The outward manifestation of the essence of a
corporate brand, product brand service brand or branded
environment. Basically, what everyone else sees. |
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Business Logic |
Business logic is
logic related to the information being manipulated within an
application. This is as opposed to the logic associated with
any of the external interfaces of a
system, such as the user or the database..
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Class |
Collection of
Objects with common structures and behaviours. |
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CMYK |
Cyan, Magenta, Yellow, Black (!). A colour set
used for producing printed illustrations as opposed to
RGB, which is used for web
graphics.
Further
info here |
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Co Brand |
Use of 2 or more strong brands in a
relation to a common offer. Typically, but not always, the
brands are given equal emphasis. Chevron/MacDonalds,
Visa/Citibank |
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Copy |
The text portion of your
web site or a print advertisement. |
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Copy Writing |
The creation and wording of
your copy. |
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CRM |
Customer Relationship
Management concentrates on the retention of customers by
collecting all data from every interaction. This means from ‘all’ access points whether they are phone,
mail, web or field. The company can then use this data for
specific business purposes such as marketing, service, support or
sales. This enables the company to have a customer focused rather than
a product focused approach. |
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Crop Marks |
Crop marks show where a page, photo or transparency is to be
cut. Crop marks determine which sections of a photo or
transparency should be reproduced when only part of the original
image is desired. |
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Database |
A database is a collection
of all your data, arranged into a group of tables. Each table is linked
to one or more tables by relationships and
rules. The database and each table will have rules governing how
data can be added/deleted/modified. So there's code there too! |
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Data Mining |
Digging through your data for little nuggets. It's a methodical
analysis of a pool of your data, so the results are not biased
by any preconceived ideas that you may have, such as "my
customers really like our product in Pink". The result of this
process will hopefully provide you with
unknown relationships or patterns in your data. |
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Demographics |
The study of the behaviors and
other characteristics of groups of people in terms of
statistics. This includes individual characteristics such as age, sex, race, ethnic
origin, income, family life cycle and occupation. |
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DNS |
The Domain Name System is the way that Internet
domain names are located and translated into
Internet Protocol addresses.
A domain name is a meaningful
and easy-to-remember "handle"
for an Internet address. Would
you rather remember this web
address as
http://www.marketyourweb.com,
or
http://168.144.22.50 - click
on either, they'll take you to
the same place. |
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Domain Name |
In the above example,
marketyourweb.com is
the domain name. |
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Domain Name Registration |
The process of registering your unique web
address / domain name with one of the
ICANN-accredited registrars, such as Internic, or Network
Solutions. |
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E-commerce |
The use of the Internet for marketing
communications, selling and purchasing. |
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Ezine |
Electronic
Magazine - a web site with a
stylized mixture of content
such as articles, pictures, poetry,
fiction, and comment. Roughly,
the cyberspace equivalent of the
printed version. Some subscriber
e-mail newsletters dubiously
refer to themselves as zines or
ezines. |
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Top of A - E
Geek Speak |
