Market your Web
Marketing
Why do it?
So you can increase awareness of your product / service / company to your target audiences. You need a "Plan of Attack", your Marketing Plan. What are you going to say to whom and how are you going to tell them? The Online and Offline worlds really deserve 2 seperate plans.Online Bricks & Mortar The Whole Package
Online Marketing What We can do for You
What We can do for You
Let's work on the premis that you've gone through a Branding Exercise and have a Marketing Plan for your Bricks & Mortar business. You may or may not have a Web site.- Develop your Online Marketing Plan
- Carry your Brand over to the Internet
- Help you tap into new markets only existing on the web
- Woo the Search Engines
- Create or modify "Web Collateral", such as your web site(s), images and banners
Bricks & Mortar
What We can do for You
You have a Company that you wish to Market, and you have created a Brand Identity.- Develop your Offline Marketing Plan
- Develop Collateral, such as preparing Rip Ready Press Kit, brochures, business cards etc
- Support Implementation of your Offline Marketing Plan. We can arrange professional printing (Gang Press) and dissemination of your collateral and placement of advertising (we do not do Press Relations).
The Whole Package
What We can do for You
Whereas an Offline marketing plan can only be applied to a storefront setting, you have a few more options with online marketing. Your web site can serve as a) Store front b) Marketing media for your web site itself c) Marketing media for your "Bricks & Mortar" operation. Ideally the 2 plans would work in tandem.In "Bricks & Mortar", the majority of the plan is to present your marketing material to your target market to get them to come to you. In the online world, the majority of the strategy is to get them to come to your marketing material - the web site.
- Make the Plan. Develop On and Offline Marketing Plans to complement each other.
- Work the Plan.
Considerations
- Are you marketing your Product(s) or your Company, or both?
- Are you marketing to the same people as with your offline collateral?
- Some marketing things you wouldn't consider in the world of Bricks & Mortar.
Links
Internet marketing help from magnet4web - Free internet marketing advice and products worth a value of £159 ($288). Add your URL to free directory.Custom Web Design Company and Search Engine Optimization (SEO)Services
Call Center Services - Personalized Communications offers dynamic call center solutions
| Online business guide - Free articles on starting an internet based business. |
| Tips for Work at Home Webmasters |
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