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Branding
What is Branding?
Branding is the process of creating an image. It can be for a product, service, company or even for you, for example Paul Newman. Amongst other things, brands are made up of
Symbols and Wordmarks. A Symbol is an abstract sign to represent a brand - eg Logo. A Wordmark is the stylized treatment of the brand name and serves the same functional purpose
as a Symbol - eg
MARKET
YOUR WEB
Why do you need it?
You have an image, or one that you want to create. It's in your Mission Statement and your Positioning Statements. You need to stand out from your crowd of competitors, and you can't
rely on just saying you're the cheapest.
What We can do for You
Depends where you're starting in the process. Lets say you don't have
Brand Identity.
- Work with you to develop a Brand Identity for your company, and potentially one for each product or service.
- Create text and graphic material such as Logo or Tag Line ready for print material eg Brochure. If you need us to develop the actual media, such as a brochure, see our
marketing section.
- Ensure the above Symbols and Wordmarks are designed for web use. Create the
Look and Feel for your web site.
Considerations
- Are you basing your image on your product or your company?
- What's in a Name?
- Some Do's and Don'ts
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