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Search Engines
What is a Search Engine?
Ok, so everyone knows the answer to this. But there is more to it than meets the eye. Look at Search Engine History to discover some of the key differences between search engines.
Why do I need it?
It doesn't matter who you are on the web, being listed well with search engines can always bring you benefits. A lot of the results can be achieved Free.
For the skeptics out there, look at
Why NO ONE can ignore Search Engines.
What we can do for You
We'll be frank, You could do most of this yourself. Other good online marketing sites will say the same thing. It just takes lots of reading, a lot of research
and a lot of time entering submissions. So, it depends on how much value you put on your time.
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Make your site is Search Engine Friendly. Certain design features of web sites can reduce the transparency of your site to search engines. You may even have
certain pages that you don't want the search engines to list.
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Search Engine Submission, both manually and automatic. You can tailor each submission (eg submitting to a German SE, you would want the SE to use a german description
of your site and to find your German page first). If you change your site dramatically you should resubmit. Make sure it all fits in with your
Online Marketing Plan!
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Track the Results. Some search engines are notorious for taking a long time to list you. That is unless you want to pay them for rapid inclusion. Sometimes the
submissions don't work or are rejected. How did you rank with the search engines? Do you need to modify something and resubmit to improve your standing?
Considerations
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Search Engine History.
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Why NO ONE can ignore Search Engines.
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Some Do's and Dont's.
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